The perceived value difference between magazines vs. newpapers is a major factor in the flat lining trends we are seeing in these two businesses. Trade magazines are doing a much better job of staying afloat than consumer magazines are and magazines in total are doing a lot better compared to the newspaper business. Since magazines arrive periodically to homes and newstands across the nation, the information in them is more entertainment than informative. This gives a bigger leeway into the fact the information provided within magazines has less potential to be outdated. Newspapers have a greater chance of being thrown out faster than magazines because they are made of cheap paper, have less valuable long term information and take up more space. Magazines have more pictures and diagrams and are contemporary and colorful where as newspapers tend to be more drab with longer articles of information. These days people are looking to get news fast from the easiest place. Magazines and Newspapers take more time to read and look through but Magazines give more opinions on what is out there versus Newspapers that are meant to inform and make aware. There are definitely some perceived value differences between Magazines and Newspapers that are effecting their consumption in this society of fast pace audiences that consistently want the here and now.
No comments:
Post a Comment