Monday, April 27, 2009

Social Networks Epidemic


According to this year’s Razorfish FEED report, consumers are
adopting these new technologies faster than you can imagine.
Today’s digital consumers have moved well beyond merely
sampling Web 2.0 technologies and services. They are now
adopting these services at a breakneck pace and readily
experimenting with new, more sophisticated offerings en masse.
“The concept of social networking is evolving
and morphing. It’s now about making the
entire Web social instead of just creating a
ghetto of destination sites where people have to
go to socialize.” There is no telling what these
new networkingcapabilities can do for the
business, marketing and advertising worlds.
Social Network consumers are ever ready and everywhere.
They are open to all kinds of new ideas and ways of advertising.
It is exciting to think of all the possibilities.
The real value for advertisers is the role of social
influence in persuading consumers to purchase.
Nearly half of all respondents (49%) indicate they
have made a purchase based on a recommendation
through a social media site. Is this the end of traditional retailers?
Will we be forced to rethink the way to reach consumers completely?
We are still in the early days of this media evolution but
it is an inevitable and fast growing change.
It is predicted that in a few years these
Social Networks will be like air.
Who doesn't have a Facebook or Twitter account?

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