By Butch Ward
Managing Director, The Poynter Institute
In This article, Stan Tiner, editor of the Sun-Herald in Gulfport, Mississippi, said after feeling the impact the economy has had on both it's newspapers and readers, that he and his newsroom were launching a new effort to improve their newspaper beginning with the Sunday paper. After all, Tiner said, "it still accounts for 90 percent of our revenue!" "We want to make the Sunday paper the best it's ever been," Tiner said. I believe the newspaper is a dying medium for the newer generations but it is a needed one none the less. My friend works for the Standard Journal here in Rexburg, Idaho and has felt this very need with consumers that come into her office complaining that an article they had wanted to read in paper form is only available online. For those that have not caught up with the media and it's ever changing technology, these online ways to consume news and information is just not cutting it. Stan Tiner and his newsroom are going after the right approach to try to improve and save this media that is seemingly hanging by a thread on one end while others are clutching it with both hands. It was interesting to read the questions this article was asking its readers of what they would personally like to see in Sunday papers. This feedback is a good way to improve and I wish newspapers around the nation the best of luck in these efforts to keep their readers and in making new ones.
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