Monday, July 20, 2009
Walter Cronkite: A Witness to History
Teton Dam Disaster Media Coverage
It was so interesting to see these displays of antique technology but also to see how the media, 30 some years ago captured and handled the Teton Dam disaster.
The Local media first appeared at the site just a few hours after the dam had collapsed. They were right there to document what was going on and to inform those who were still in their houses, to evacuate. In the museum there is a video you can watch of the media's coverage of this devastating disaster. The communities immediately downstream, Rexburg, Wilford, Sugar City, Salem, and Hibbard, suffered horribly. Thousands of homes and businesses were destroyed. One estimate placed damage to Rexburg, population 10,000, at 80 percent of existing structures. Thousands of livestock were lost and fertile farm land was demolished! The 1970's video covers victims' individual stories as well as the reconstruction and rebuilding of each of the towns. The Teton Dam disaster is able to leave a legacy behind because of this media coverage and the complete capturing of the tragic event. Although, the museum theater itself only holds a small amount of people you can purchase the video through Time and watch it and broadcast it to whomever you would like. I really enjoyed going to this museum and learning more about the History of Rexburg as well as the history of our media technology and to see how far we have come in the way of production, style and editing.
Saturday, July 18, 2009
How to Save an Amsterdam Movie Theater? With Web Video, of Course
The reason why Upload Cinema is truly creative is that it merges two domains that usually lie miles apart from each other. Upload Cinema has been completely innovative by bringing the two together producing an entirely new form of quality content that is happening to work for anyone who accidentally stumbles upon it. Very cool...I would totally attend one of these movie experiences!
The Youtube Presidency
"This is just one of many ways that he will communicate directly with the American people and make the White House and the political process more transparent," says spokeswoman Jen Psaki.
Friday, July 17, 2009
A Look Back on How People Look Forward
It is dangerous to make predictions for the future of media.
In 1913, Lee DeForest sold the stock of his Radio Telephone Company by making a prediction that, “It would be possible to transmit the human voice across the Atlantic before many years".
In 1946, Darryl Zanuck predicted, “Television won’t be able to hold on to any market it captures after the first six months. People will soon get tired of staring at a plywood box every night”.
Boy were they wrong.
The question now is, is the internet the new media landscape for the future or will it be something completely new? We need not be naive to the new innovations and break through inventions that may spark a completely new way of producing and consuming media.
It is important to learn the basic foundations of technologies of the media in which new technologies will be based off of because only new innovations and inventions will tell where the media will be in the future.
The Leading Media Technologies or
The Basis of New Technologies are as follows:
-Satellite
-Fiber Optics
-Digital Coding
-Microprocessor
-Wireless
Thursday, July 16, 2009
Can You Still Be Productive With Old Technology?
Ideally professionals in the communications and technology businesses are here to make sure that users get their jobs done more efficiently. That means they need to be able to cover all of the bases when it comes to the basic needs of the end user.
When PC's first came our many of the functions that we take for granted today like video, email and Instant Messaging were either just beginning or didn't exist. Computers did simple things like replace typewriters with word processing and calculators with spreadsheets. Today, PCs are complete communication tools and users do multiple things at the same time.
The bare bone minimum things a computer has to do today include:
- Word Processing
- Spreadsheets
- Databases
- Web surfing
- Audio/video playback
- IM
That means you can probably rule out any of the 8 bit machines of the first microcomputer era. the first Apples and computers that came out in the 80's might be able to do a few of the things on the list, but they’re too antiquated to do much more than be tasked with simple single things. Even if you move into the early 16-bit PC era, anything DOS based is also pretty much useless today. Again, you might be able to use it to do half the things on the list, but that’s about it.
So as for software and machines between 1970's and early 1990's, the problem is that work and the expectations now are changed radically different. Users access multiple data formats with different applications running simultaneously. It would be torture to get anything done on a DOS machine today.
Surviving The Crossover Into Mass Culture
In the past year, Facebook has evolved from being an essential element of a student's life to becoming a mainstay of mainstream culture and the most popular website in Canada! In reading this article at CBC News I learned that Facebook is a disruptive forcen, in that it changes our ability to use and understand the internet in interactive ways that only a small minority have used before now. No longer limited to academic environments, can Facebook survive the crossover into mass culture and the pressures of commercialization?
1. Already, many people are using Facebook more often than e-mail as a primary means of communicating with friends and contacts online. With Facebook playing the role of a visual phone book, some people who have resisted signing up find that it can be the easiest — and at times only — means of reaching people.
2. An integral ingredient to this ongoing success and staying power lies in Facebook's decision to open up its social networking platform to developers in a way that is free to use and relatively flexible. Lately, Facebook has gone through some updates with their security and privacy controls.
To quickly explain what Facebook has up to in developing a better site, think about how you currently can set your privacy controls. Each control is in a different location, and therefore could be easy to miss. (In other words you don’t have privacy).
The new privacy update will gather the controls to one location and allow you to specifically modify whom you send status updates to as you send them. As you are changed over to the new privacy settings, Facebook will provide you with a transition tool to help out.
The transition tool notifies you of your current settings and allows you to change them before copying them over to the new privacy page.
3. The rapid growth of Facebook is comparable to the emergence of Google from a student project at Stanford to becoming the dominant search engine and largest media company in the world. Even though the utility of a search engine is perhaps more evident than that of a social-media platform, the power of collaboration and the strength of social networking are such that the potential of Facebook should not be underestimated.
Facebook is a disruptive force, in that it changes our ability to use and understand the internet in interactive ways that only a small minority have used before now. There are still many questions to whether this type of communications power, now in the hands of so many regular people, will emerge as a complete new way to utilize and employ the internet in our business, communication and social needs.
Wednesday, July 15, 2009
In The Public Eye
Invasion of Privacy?
Nine were charged with manslaughter in France, but the charges were thrown out in 2002. Three photographers, Jacques Langevin, Christian Martinez and Fabrice Chassery, were convicted of invasion of privacy for taking pictures of the couple and were each fined one euro in 2006.
Monday, July 13, 2009
Media Censorship and a Free Press in America
Media owners and managers are motivated to please advertisers and upper middle class readers and viewers. Journalists and editors are not immune from management influence. Journalists want to see their stories approved for print or broadcast, and editors come to know the limits of their freedom to diverge from the bottom line view of owners and managers. The results are an expansion of entertainment news, infomercials, and synergistic news- all aimed at increased profit taking. For example in 1997, the new CEO of the Los Angeles Times found it necessary to assign a business manager to each section of the newspaper in order to insure that a proper profit-oriented product was developed and to help maintain a corporate climate that reflected the management desires of the board of directors.
Harry Potter Phenomenon
The Harry Potter series is arguably the most successful children's literary franchise of the past century. The young wizard has been a household name for some time and the legion of fans continues to grow. Read by an extensive age range, and printed in over 49 languages in over 200 countries, Harry Potter has worldwide appeal.
What is it about Harry Potter that drives adolescents crazy with anticipation as they wait for the next novel or movie in the series? I believe it is largely due to the author's style and detailing of the experiences at Hogwarts School of Witchcraft and Wizardry.
JK Rowling has created an elaborate cast of characters and an environment for them to inhabit that appeals to adults and children alike. In each book, Jo Rowling introduces and describes the characters in such a way, that we wonder not only about their futures, but also about their pasts. We desperately want to know more about them, their emotions, and their relationships. The fantasy aspect of the wizarding world expands the imagination, and transports the mind to new and exciting places. The magic portrayed in her books opens new realms of possibilities within the plots. Anything could happen. Also, there are so many themes running through her books which creates a wider range of appeal and relatability. These elements have bred passion, obsession, creativity and a new or renewed interest in reading!
This perfect combination of storytelling had made JK Rowling, Harry and all the other characters at Hogwarts successful, believable and loved by all.
Not For Us to Judge
Kirby Heyborne (Singles Ward, RM, The Best Two Years, Saints and Soldiers) recently acted in a commercial for U.S. Brewer Miller. In spite of the big freak out many members of the LDS church seem to be having, they forget he is an actor, he took a job and at the end of the day, that's his choice, not ours. He is trying to make a living, support his family and to provide other opportunities for him to get jobs that he actually would really like to play in the future. It is interesting that we often see an actor portraying a character in a movie as pretend, but in commercials, or advertisements, we see it as endorsements. So, in essence, it's easier for us to watch a guy like Kirby portray characters that are doing things against our beliefs rather than seeing them endorsing something. I'm not sure that they two things are all that different though. Kirby is acting in the commercial as much as he's acting when he takes that drag on that {herbal} cigarette in Saints and Soldiers. BUT it was his individual choice to choose both of those parts and his choice alone. When I am a professional and have job offers and opportunities come my way I may take them or I may not but based on who I am and what I feel is right for me and my family is up to me. Being in the mass media is a very public career and one must be prepared for exposer and opportunities that you know yo can deal with. It is up to our own code of ethics and integrity to choose which jobs to take. Kirby's beer commercial is just one example...How many members of the church work at casinos? Sell alcoholic drinks or cigarettes to people? Or farm barely and sell it to beer manufactures? I don't see everyone getting in an uproar about them. It is not for us to judge but for us to make our own valid decisions in our lives and career.
Friday, July 10, 2009
Moral Corruption
Can a government legitimately prohibit citizens from publishing or viewing pornography, or would this be an unjustified violation of basic freedoms?
This question lies at the heart of this debate that raises fundamental issues about just when, and on what grounds, the state is justified in using its coercive powers to limit the freedom of individuals who so choose to post and view such explict matierials.
I believe all pornography should be banned because its sexually explicit content is obscene and morally corrupting.
The state is justified in using its coercive power to uphold and enforce a community's moral convictions and to prevent citizens from engaging in activities that offend prevailing community standards of morality and decency. Governments also have a responsibility to prevent citizens from harming themselves...but a mature adult who is voluntary engaged in an activity which they judge to be desirable and which causes no harm to others is hard to debate on these terms.
This on going debate seems to be ever increasing. Must pornography continue? Should pornography continue? This is up to a wide range of people on both sides of the issue and a moral and ethical issue for parents, children and families who desire to keep these degrading materials out of their homes and lives.
Posthumous Works: A Bigger Success?
While saddened by his passing and well aware that Mr. Mays leaves behind a huge void as America's foremost pitchman, DRTV marketers cite numbers showing that his ads are producing response rates as good, or in some cases better than, before his death. Mr. Mays, they believe, would have wanted it this way.
It is interesting to see the upheaval the death of a well known celebrity has on a society and a culture. Suddenly there is more of an interest in that person and people gravitate towards their actions and doings in their life when they are already gone. YouTube montages have recently been created and people are Googling his name like crazy...It makes more sense to me that someone should be more interested in someone's life before they are dead but I guess realizing it at all, at any time is a good thing? People die martyrs for their products, albums, books, movies, television shows and even commercials which turns out to be a good and maybe a bad thing for networks who continuing airing things in a seemingly good or bad taste depending on the way you look at it.
According to Adage, Mr. McAlister, president of Media Enterprises, Philadelphia, said Media Enterprises resumed airing ads for the Mighty brand featuring Mr. Mays on Monday, and that the family is expected to issue a statement soon endorsing the continued use of Mr. Mays' ads.
"Those are among the last two commercials Mr. Mays did. Two others that had been produced for Church & Dwight Co.'s Orange Glo the company has decided not to air, Mr. McAlister said.
Continued airing of the ads may seem in bad taste to some, such as numerous commenters on Twitter. One ad that continued running last week, including Tuesday on CNBC, is particularly jarring, as it starts with: "Hi, Billy Mays back again for the Awesome Auger."
Thursday, July 9, 2009
Future Trends in an Online World
2009 is going to be the year that Social Influence Marketing truly goes mainstream. With TV converting to digital cable, people being addicted to iPhone Apps, Search engines refining themselves and Skype being a growing trend we are seeing the new future of social media. This year phones are getting smarter, online ads are getting smarter and research measurements are entering the digital age. Due to this increased complexity in marketing we are being challenged more than ever. These opportunities will open more doors to brand and content owners in increasing and establishing a new online, digital outlook while closing doors to other businesses that are not moving with the changes. It is definitely worth it to recognize the trends and shift of the communication around the world and the impact it is having on society as well as in the home. The Web environment has witnessed tremendous growth with embeddable and moveable content that is both interactive and engaging. We are no longer limited to one dimension….but this is only the beginning of the growth of the internet and social media. Inventors and creators of these new innovations to browsers, multi-touch screens and interfaces still have a long way to go in discovering and exploring the Internet’s ultimate potential. {Read this year’s Razorfish Digital Outlook Report for more}
Mommy Blogger$
Mom blogs are poised to become the next big “It” when it comes to the internet–they’re gathering power like no other blogging niche and will only get bigger and better.
A lot of Mommy Bloggers are former professionals who have decided to spend more time with their kids and blog to keep those business, marketing, and writing skills sharp….offering support and creating support networks for those dealing with illnesses, tragedy, and strife; to build a brand around a business they are launching; to offer product reviews to other parents looking for information; to educate others based on their own experience about adoption, autism, living simply, being more green, and a myriad of other topics. The majority of Mommy Bloggers aren’t simply dabbling for fits and giggles.
5 Reasons Why Mom Blogs Are The Blogs To Watch,
from ProBlogger.com
1. Moms blog from home
You don’t need a PhD, an office or a small business loan to start up a blog and it’s a job that they can do while the kids are napping or away at school
2. Moms need the sociality of the net
Women want–no crave and demand–social interaction and for those of us whose office is our home the internet and blogging opens up a new world of friendship, debate, learning and conversation.
3. Moms have a wealth of material to use
Tech blogs are just about technology, celebrity blogs are strictly about celebs but a mom blog could focus on parenting, protecting the environment, politics, crafts, food, homeschooling, gardening, household products, design, travel or just funny stories.They are usually ritten with an emotion and personality which connects with readers in ways that other niches often can’t and they speak about subjects that naturally carry strong emotions: home, family, marriage, children, the environment–all of which encourage dedicated readers.
4. Moms are record keepers
Blog means “web-log” and most blogs are started as online journals. Moms naturally tend to be the record keepers for their families whether it’s a newsletter, scrapbook or photo album and more and more women are turning to blogs as an easy way to keep their family’s diary.
5. Mom blogs wield economic power
Moms are trusted for their opinions and who pass along information on what products, services and ideas are the best. Moms want to know which products work and which don’t; they want to give an opinion on what’s worked for them and share their experiences with others and advertisers are just beginning to discover this advertising pot of gold. Because women are generally the buyers for their homes in everything from clothing to food to minivans mom blogs talk about things that can be bought and sold, products that can be promoted and services that most households need.
Wednesday, July 1, 2009
Google & The Future of Books
The Bachelorette Drama
So even if some of you out there are still responding, “Hey, I know it’s fake, but I like the drama”, I don’t know what to tell you. Even the drama isn’t real. Maybe if Juan and David really hated each other, it’d be more interesting. But they don’t. It is all a producer driven storyline to entice the masses into watching their show. I'm sure the producers of the Bacherlorette don't always like their job but it is their job to chop up the show and make it as interesting as possible and if they do not do their job "right" then ABC will find someone else to replace them. TV productiong is a cold, hard world...one not for the faint in heart.