While saddened by his passing and well aware that Mr. Mays leaves behind a huge void as America's foremost pitchman, DRTV marketers cite numbers showing that his ads are producing response rates as good, or in some cases better than, before his death. Mr. Mays, they believe, would have wanted it this way.
It is interesting to see the upheaval the death of a well known celebrity has on a society and a culture. Suddenly there is more of an interest in that person and people gravitate towards their actions and doings in their life when they are already gone. YouTube montages have recently been created and people are Googling his name like crazy...It makes more sense to me that someone should be more interested in someone's life before they are dead but I guess realizing it at all, at any time is a good thing? People die martyrs for their products, albums, books, movies, television shows and even commercials which turns out to be a good and maybe a bad thing for networks who continuing airing things in a seemingly good or bad taste depending on the way you look at it.
According to Adage, Mr. McAlister, president of Media Enterprises, Philadelphia, said Media Enterprises resumed airing ads for the Mighty brand featuring Mr. Mays on Monday, and that the family is expected to issue a statement soon endorsing the continued use of Mr. Mays' ads.
"Those are among the last two commercials Mr. Mays did. Two others that had been produced for Church & Dwight Co.'s Orange Glo the company has decided not to air, Mr. McAlister said.
Continued airing of the ads may seem in bad taste to some, such as numerous commenters on Twitter. One ad that continued running last week, including Tuesday on CNBC, is particularly jarring, as it starts with: "Hi, Billy Mays back again for the Awesome Auger."
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