2009 is going to be the year that Social Influence Marketing truly goes mainstream. With TV converting to digital cable, people being addicted to iPhone Apps, Search engines refining themselves and Skype being a growing trend we are seeing the new future of social media. This year phones are getting smarter, online ads are getting smarter and research measurements are entering the digital age. Due to this increased complexity in marketing we are being challenged more than ever. These opportunities will open more doors to brand and content owners in increasing and establishing a new online, digital outlook while closing doors to other businesses that are not moving with the changes. It is definitely worth it to recognize the trends and shift of the communication around the world and the impact it is having on society as well as in the home. The Web environment has witnessed tremendous growth with embeddable and moveable content that is both interactive and engaging. We are no longer limited to one dimension….but this is only the beginning of the growth of the internet and social media. Inventors and creators of these new innovations to browsers, multi-touch screens and interfaces still have a long way to go in discovering and exploring the Internet’s ultimate potential. {Read this year’s Razorfish Digital Outlook Report for more}
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