According to David Meerman Scott, these are the 3 {Marketing & PR} Uses you should think about beforestarting and writing a blog…
Marketing & PR Uses:
1. To easily moniter what millions of people are saying about you, the market you sell into, your organization, and it’s products.
2. To participate in those conversations on commenting on other people’s blogs.
3. To begin to shape those conversations by creating and writing your own blog.
It is important to get a feel for what is already being said in the blog world and how current users are already going about creating and writing their blogs. Some blogs are getting so big their readership is larger than some newspapers….shouldn’t this be a sign that what they are saying has some value we should be looking into? …then by participating and getting involved with those blogs, you are already establishing a “face” and persona in which people will be drawn to if/when you are continually adding your opinions to their blogs…This in turn leads to a plethora of opportunities for opening your own blog to expose new and unique avenues to your readers and to explore and enrich the blogosphere! Seriously blogs are the new pink. Everyone should be paying more attention to what is going on with them and how you can improve and make new of your own blogs and websites.
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