An insight I had from reading David Meerman Scott’s New Rules of Marketing and PR {NRMP} is that News Releases…in order to be effective need to be updated regularly…not just when important and huge news comes up. This way you will have followers by the time big news really does hit. This can apply to basic Twitter accounts to Fortune 500 company’s news releases. Also, these news releases need to apply directly to your audience so they feel it is news perfectly fit for their consumption. These are just some of the New Rules that blogs and website should be applying to fit this ever changing media and readership. As our world is advancing more and more each day through the internet and blogosphere we need to be open to applying these rules and finding ways to improve that will best fit our product and in turn…what will best fit our audience.
No comments:
Post a Comment