According to an article on AdAge posted by Garrick Schmitt, “half of the top mobile applications are games — and engagement for apps averages nine-plus minutes per session.” So what does this mean for advertisers? New and exciting oppurtunities to get into our brains! App-vertising is a great way for brands to get their product out in the online world while putting a creative and fun spin on their campaign. No other media can do what mobile marketing can do! It is still a very new medium, but one worth implimenting! A few years ago people were scared to use their phones for anything other than calling and texting, but now thanks to Apple’s iPhone and Apps Store we are seeing at least 20 applications being downloaded to each phone. The possibilities are endless. You can pick up an iphone and shake it to make a milk-shake, or watch an interactive movie or play a mini-racing game while you wait in the doctor’s office. It is definitely opening doors to a new revenue stream for the brands and agencies. “The trick is to make it interesting and worth downloading. And keep it fresh, geez.” says, chadschomber of Black Earth, WI. & I ditto that.
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